Bespoke beauty, the idea of a product tailored just for you, is making some early waves in the skincare industry, although it’s no new concept.
We’re all looking for the product that will perfectly fulfill our skin’s unique needs, and bespoke beauty offers itself as a solution.
With skin issues being such unique and personal experiences, personalizing skincare products seems like an obviously brilliant and simple idea, but it’s no small task.
why is bespoke beauty beneficial?
Bespoke beauty is rooted in the understanding that different areas of the skin can have different skin structure, texture, and conditions. This means that treating your skin might require slightly different strategies for different areas. Knowing this helps you to understand and address your skin issues more intensely, and avoid irritation, breakouts and skin damage.
The concept of bespoke beauty is beneficial for literally everyone – personalizing your skincare to suit your skin’s needs is what it’s all about! It’s what we strive for. And most of us are already engaging in it in some way – mixing two foundations to get the right shade and application – adding serums and oils to our moisturizers for a little boost – or even creating our very own DIY products at home. All of this is, essentially, bespoke beauty. Some of us may even use different products on different parts of our face, which is also a form of bespoke beauty.
Bespoke beauty at the heart of the industry, formulating your very own products, enables those of us who want a direct involvement in the ingredient choice of our products. It gives us complete control, putting the ingredients we want in, and leaving the rest out.
how personalized is personalized?
The thing about bespoke beauty is that the term is fairly ambiguous and can be applied to a variety of situations, as I mentioned above.
Various spas around the world offer bespoke facials, which are facials made to order and customized to your skin’s needs. The ability to work with an expert to create a product formulated especially for your skin could be an invaluable skincare tool.
Some companies are now even offering an actual genetic component, with DNA swab testing and expensive consultations with product recommendations. This may sound exciting, but really, we have only just scratched the surface of understanding of genes. As far as I know, there are only a few skin-aging genes currently targeted through these bespoke products. This is a pretty small niche, and while the process and products may work, they definitely come with a hefty price tag.
Other than that, bespoke acne treatments and bespoke treatments in general are pretty exclusive and perhaps not as personalized as you might have been hoping.
Even though we may not be able to use our genetics to develop products that will treat our skin issues just yet, simply the ability to select ingredients we do and don’t want in our skincare routine is, in my opinion, a giant step in the right direction.
In a perfect and idealistic world, I believe that bespoke beauty could potentially be huge for treating skin conditions both like and unlike acne. With skin conditions there are many variables, and while we may never get a perfectly tailored item, we may get a lot closer than we would have without bespoke beauty. Not only does bespoke beauty enable us to select unique product formulas, but is also empowers us to take charge of our skincare.
However, we are left to ask ourselves at this particular point in time, is the bespoke beauty experience worth the price tag? I’ll let you decide.
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