Looking for greatly affordable eyeshadows from the drugstore is hard right? They’re either too pigmented, too chalky or they just simply have no pigment and are hard to blend. I’m here to share my favourite affordable eyeshadows.
This is one of my all-time favourite eyeshadow palettes because the shades are so buttery and creamy; they blend so easily, it is pigmented and there is little to no kick-up when you dip your brush in. BYS is an Australian based brand and you can also purchase it in New Zealand. This palette retails for 16 NZD which is very affordable considering everything here in New Zealand is overpriced. For example, a Maybelline foundation costs 30 dollars. BYS is a cruelty-free brand and they are known for creating affordable options for high-end brands. They have many palettes that dupe the Naked 1 and 2 from Urban decay they have also recently released a palette that has a similar colour theme to the Too Faced Sweet Peach Palette. The Berries palette is considered a dupe for the Anastasia Modern Renaissance which I’ve been saving up for but after I found this gem in K-mart, I didn’t need to save up anymore because I already found something similar. This just goes to show that you don’t need to spend a lot of money for a great eyeshadow palette.
For this brand, I’m specifically talking about the Iconic 3 which is almost a dupe for the Urban Decay Naked 3. There are so many palettes that try to copy it with similar colour selections but I have found that this one is the closest. Like BYS, they make affordable options for higher end makeup products. Some brands they dupe are Too Faced, Urban Decay Kat Von D, Cover FX, and Charlotte Tilbury. What I find is that they really try to make the packaging similar and it is really cute, they feel a bit cheap and like plastic but what do you expect from a drugstore brand? Their eyeshadows have a great creamy formula and they are a bit powdery but they blend nicely and they are pigmented. The shimmery shades do have a bit of fallout since they have glitter in it but I don’t mind because I always do my eyeshadow first. The matte shades are so buttery but some of them are a hit or miss with the formula. There are only about two shades that don’t show up but I don’t really mind because I never go for them. You can purchase Makeup Revolution at Ulta in the US or in the UK in the drugstore.
Etude House is a Korean road-shop brand meaning that their products are affordable. Their single shadows are so buttery and creamy and they are really pigmented, you might experience some powder kick-up but I don’t mind powdery shadows, just tap off your brush. These retail for about three to four USD and you can purchase them online if you don’t have an Etude House store near you. They also sell empty palettes where you can store these so you won’t have single eyeshadows everywhere in your drawer and you can have much more space. It isn’t held down by a magnet, it has tacky glue underneath to prevent it from falling out. To get the pan out of the case, all you need to do is poke a needle in the hole at the bottom to pop it out and you can then transfer it into a different palette. Personally, I wish that it was held in by a magnet because the glue can stick to your fingers and it is a bit tough to take it off but the eyeshadow itself is great. They have a wide range of shades and they also include different lines like “Look at My Eyes Café.”
There go some of my favourite affordable eye shadows. I would advise using and experimenting as you please because not all of them may work for you. Make sure to read the labels and read more about it before using.