Frank and Whit Just Released A New Mask and It's Pink!

Frank and Whit Just Released A New Mask and It's Pink!
By: Kali Kushner


What’s more exciting than new skincare? Well, for a skincare addict almost nothing, except brand new PINK skincare from one of your favorite brands. Up and coming indie skincare brand, Franklin and Whitman, just released their new Northern Liberties mask last week, and it’s totally Instagram-worthy-millennial-pink!Carefully curated with only a few simple ingredients, this mask proves to not only be adorable on, but also extremely effective for acne prone, sensitive, and aged skin. 

Northern Liberties: An Anti-Aging, Acne-FIghting Powerhouse!

The Northern Liberties Mask contains only 4 super powerful, natural ingredients! Ideal for all skin types (sensitive, acne prone, oily, combination, dry, and normal), this mask works to gently exfoliate the skin while absorbing excess oil. What’s even better? The price! At $24 a pop, this mask is competitively low in cost when ranked against other popular all-natural beauty brands.

It’s gentle enough to use on a daily basis and the powder form allows for the maximum freshness while dismissing the need for any chemical preservatives. Let’s take a deeper look at the four main ingredients in the Northern Liberties mask and how they work!

White Kaolin Clay

Kaolin Clay is a wonderful ingredient for oily skin, helping to suck up sebum plugs, blackheads, and other skin impurities. Purifying pores and detoxing the skin, kaolin clay helps to keep the skin clear of blemishes by ridding the skin of dirt, pollution, and acne causing bacteria from the pores. Kaolin clay is gentle enough to use every day and is commonly found in facial cleansers and toners to further fight against acne causing bacteria and reduce inflammatory swelling. Although it contains strong oil absorbing properties, kaolin clay is perfectly suited for sensitive skin- being the mildest of all clays.

French Red Clay

French red clay is another ingredient that’s amazing for oily and blemish prone skin. Red clay also has the ability to tighten pores while sloughing away old dead skin cells. The red color in this particular clay comes from the rich copper oxides. The copper is a well-known skin enhancing mineral that helps to lift, brighten, and strengthen the skin. 

Oryza Sativa Starch (Rice Powder)

Also known as rice powder, Oryza Sativa Starch contains natural anti-aging and anti-inflammatory properties, making it ideal for both blemished and aged skin. Rice powder can help to gently whiten and lighten the skin while providing a slightly gritty exfoliation. Rice powder also has a cooling effect on the under eyes, helping to reduce puffiness and fade dark circles. Wrinkles, pimples, and age spots don’t stand a chance against this secret beauty weapon!

Hibiscus Rosa-Sinensis

Organic Hibiscus acts as a natural AHA, working to repair damaged skin and reduce breakouts while keeping the skin soft and refreshed. The alpha hydroxy acids in this mask work to speed up skin cell turnover to unclog blocked pores, helping to control and prevent acne breakouts.

My Experience

As expected from my previous experience with the Franklin and Whitman masks, I absolutely loved everything about Northern Liberties! It comes both 2 and 4oz sizes, in a country chic looking plastic container. Unlike other pre-mixed masks, the powder quality allows it to easily be mixed with yogurt, water, honey, or a hydrating facial oil for extra added skin benefits of your choosing. 

The mask goes on and rinses off slightly gritty, providing a nice exfoliation to slough away dead skin cells. Due to the natural content of this mask it has a slightly earthy smell but it isn’t too overpowering. I also noticed that after the mask fully dries, it rinses off easily without any harsh pulling or tugging unlike most clay-based masks. Afterwards skin feels soft, less inflamed, and refreshed! The next day the two small blemishes I had completely disappeared and my face looked noticeably brighter. In my opinion, this mask will have the most benefits for those who suffer with oily, blemished, or aged skin!

Have you gotten your hands on the new Northern Liberties mask yet? Let me know your experience below!



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