How many times have you looked at a product that promises amazing results, purchased it, used it for a few weeks only to be disappointed as the product did absolutely nothing for you? If you’re askin care addict, appreciate that you’re not alone when you say this has happened to you. If I’m honest, it is really hard for me to find a product that actually makes a difference to my skin. So this leads to the question, how can we trust a skincare brand?
To me, this is the most crucial when I’m deciding whether I should trust a brand or not. When I see someone recommending a product for one of my skin concerns or when I decide I want to try a new product, generally the first thing I do is jump on their social media accounts to see what they’re all about. I like to see brands that ‘show off’ their results through testimonials andbefore and after pictures.
What I also do is check their ‘tagged photos’ onInstagram – this is where real people post content (before and afters, blog post links etc) to their pages and tag the company in said post. If I look at a company’s tagged photos, and I see an abundance of photos from people (non-sponsored) talking about how their products helped them, generally I will trust them more than a company that has little to no people talking about their products. What I also like to do is look atYoutube videos and reviews (after a quick Google search).
Reviews do help a lot whenever we make decisions in purchasing a product or for instance, a hotel we’re looking to book into. They are testimonials from people who already have their first-hand experience with a particular service or product which makes us realize if it is beneficial or cringe-worthy. It is rather more influential if we take the feedback from friends, family or even strangers but real people than those who are expert sales associates. That makes it more relatable -- more human, and not just another sales trap.
During my research, I even found a free online tool which can help one to find out if a review was fake or trustworthy. Try it on your next purchase inAmazon or other e-commerce sites and some hospitality sites that they support.
When it comes to all of these brand reviews, it still is hard to be objective. We all have different tastes and what one reviewer loves, the other reviewer may have strongly opposing views on. Therefore, we still need to besmart consumers and go for our individuality and not basing it on who made the review.
When it comes tocustomer loyalty, there will still be a lot of things to be discussed, such as offering discounts and special offers to customers. No matter how simple or little it may seem to be, undeniably would drive customers become more loyal to a brand and establish a mutual relationship between the brand and the consumer. Who wouldn’t want to be appreciated even for a bit, right?
Let’s be real, there is NO product on the market that will transform yoursevere cystic acne to completely clear skin overnight. Of course, there are products that can reduce pimple size andinflammation, clarity of your skin and brighten your overall complexion in just a few uses, but if a brand guarantees drastic improvements overnight, they are lying.
Skincare brands know the journey to clear skin can be lengthy, and what separates the trustworthy brands from the untrustworthy brands is how they portray their products to work. A trustworthy brand will not get the hopes of their consumers up only to be let down by the lack of results. Brands you can trust will be realistic and honest about the results of their products.
I personally believe in Banish’s founder and CEO,Daisy Jing.Banish was born through her own experience and desire to help other people who had the same acne struggles as her. I believe that she supports usingnatural and organic ingredients in their products, which are also important to me. That makes her relatable and I think she just wants the best for everyone else as much as she wanted the best for her own skin. It’s not perfection that matters, as we are all imperfect beings in the first place.
A brand’scustomer service is also important to me. Consistency is the key and a good customer service should treat each and every person equally, whether they will buy from you or not. Respect begets respect and if a brand treats customers this way, they will definitely get their trust back.
Now giving customer service doesn’t stop when you’ve already sold a product to them. Doing after-sales service is just as important. I would feel very secure, knowing I have someone to contact just in case something goes wrong with the product or just simply if I have a question about it. I wouldn’t feel that money is the only thing that matters to them, but me, who needs them.
Personally, I see companies that try their very best to beeco-friendly as trustworthy. A company that gives a damn about the chemicals we are putting on our skin is a big tick from me. Of course, there are certain chemicals that fight acne and are really beneficial to the skin such as AHA’s andBHA’s, however, it’s all the unnecessary ingredients including fragrance and dyes that really turn me off a brand.
A good example of a company who only uses the necessary ingredients isBanish. They make their products when they’re ordered, so you know they’re always fresh and not sitting in a warehouse for months before it reaches you. Banish’sVitamin C Serum is totally clear in color, meaning there are NO dyes in the serum. Vitamin C serums go orange when they’re no good and need to be thrown out, and companies dye their products so you don’t know when it’s going to stop working for your skin.
It is very important that you also use natural ingredients because it makes no sense that you eat healthy food and exercise regularly, yet you putchemicalson your skin.
How about you? What makes you trust a skincare brand aside from the ones above? Feel free to share your thoughts.