How many times have you looked at a product that promises amazing results, purchased it, used it for a few weeks only to be disappointed as the product did absolutely nothing for you? If you’re a skin care addict, appreciate that you’re not alone when you say this has happened to you. If I’m honest, it is really hard for me to find a product that actually makes a difference to my skin. So this leads to the question, how can we trust a skin care brand?
To me, this is the most crucial when I’m deciding whether I should trust a brand or not. When I see someone recommending a product for one of my skin concerns or when I decide I want to try a new product, generally the first thing I do is jump on their social media accounts to see what they’re all about. I like to see brands that ‘show off’ their results through testimonials and before and after pictures. What I also do is check their ‘tagged photos’ on Instagram – this is where real people post content (before and afters, blog post links etc) to their pages and tag the company in said post. If I look at a company’s tagged photos, and I see an abundance of photos from people (non-sponsored) talking about how their products helped them, generally I will trust them more than a company that has little to no people talking about their products. What I also like to do is look at YouTube videos and reviews (after a quick Google search).
Let’s be real, there is NO product on the market that will transform your severe cystic acne to completely clear skin overnight. Of course, there are products that can reduce pimple size and inflammation, clarity of your skin and brighten your overall complexion in just a few uses, but if a brand guarantees drastic improvements overnight, they are lying. Skin care brands knows the journey to clear skin can be lengthy, and what separates the trustworthy brands from the untrustworthy brands is how they portray their products to work. A trustworthy brand will not get the hopes of their consumers up only to be let down by the lack of results. Brands you can trust will be realistic and honest about the results of their products.
Personally, I see companies that try their very best to be eco-friendly as trustworthy. A company that gives a damn about the chemicals we are putting on our skin is a big tick from me. Of course, there’s certain chemicals that fight acne and are really beneficial to the skin such as AHA’s and BHA’s, however it’s all the unnecessary ingredients including fragrance and dyes that really turn me off a brand.
A good example of a company who only uses necessary ingredients is Banish. They make their products when they’re ordered, so you know they’re always fresh and not sitting in a warehouse for months before it reaches you. Banish’s Vitamin C Serum is totally clear in colour, meaning there are NO dyes in the serum. Vitamin C serums go orange when they’re no good and need to be thrown out, and companies dye their products so you don’t know when it’s going to stop working for your skin.
Feel free to share your thoughts.